SAB looking to serve SA consumers, retailers and society better against international competition

As South Africa becomes increasingly integrated in the global economy, local competition will intensify as the top global companies from around the world seek to capitalize on the increasingly lucrative South African marketplace.

That is the challenge South African Breweries (SAB) managing director Norman Adami says his company must meet to succeed in its new competitive environment. Adami says that with SAB facing its first strong competition in decades, winning South Africa’s 21^st Century beer wars will depend on SAB’s ability to raise its game in serving South African consumers, retailers and society. Adami ran SABMiller's North American operation as president and CEO when SAB acquired the Miller brewing company in the US in 2003.

He will be developing this theme when he addresses South Africa's future CEOs, the guests of Leadership magazine, at the fourth annual Tomorrow's Leaders Convention taking place at the Sandton International Convention Centre on 31 March 2011.

At the one-day convention tomorrow's leaders --  nominated by their companies as potential chief executives -- are addressed by today's leaders in politics, finance, business and industry on a range of issues they are likely to face in their boardrooms in the months and years ahead.

Said convention director Dylan James, “We are privileged to have a number of leaders addressing the plenary session at the 2011 convention. These include Jimmy Manyi who was recently appointed CEO of the Government Communications and Information Systems as well as spokesman for Cabinet, Saki Macozoma, President of Business Leadership South Africa and Chairman of Liberty, Vusi Pikoli former NPA Director and now Forensics Director of Gobodo, Dr Hansgeorg Niefer, President and CEO of Mercedes-Benz South Africa and Clem Sunter, world -renowned futurist and scenario planner.”

“After the morning plenary the afternoon is filled with sector-specific breakaway sessions to discuss sector-related issues, trends and future developments in the context of leadership --  a unique opportunity designed to enable tomorrow’s leaders to bond with their peer group, exchange ideas and develop life-time friendships. This is regarded as one of the most important features of the convention.”

“The breakaway sessions are guided by a panel of industry specialists and leaders assisted by academic partners who work with the Leadership team to produce comprehensive reports on the proceedings. These reports form the backbone of the official convention report Blueprint for Corporate South Africa,” said James.

The convention closes with a glamorous cocktail party hosted by Van Ryn’s brandy – a great opportunity for corporate networking and one of the highlights on the country's social calendar.

For the Tomorrow’s Leaders Convention

Dylan James
Convention Director